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Blog promotion is really one of the most important elements of your organization's marketing plan.

Smart maketers don't just design and host a blog.For a blog to get traffic it has to be properly and correctly promoted.

According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to an estimated half a million.
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